The NAHB International Builders Show® (IBS) is just around the corner, when industry pros from around the world will gather to share insights on the latest building trends, product innovations and forward-thinking business strategies.

For those who want to get a head start, a variety of pre-show education courses will be held focusing on essential industry topics that can help boost builders’ bottom lines.

“In an ever-changing housing market, education is a must for professionals to take their career to the next level,” said Shawn McGuire, sales manager and broker for Celebrity Homes Omaha, and instructor for the pre-show education course ‘The New Home Sales Professional.’ “Specialists must become confident and be at the top of their game to benefit both the individual and the business. So IBS pre-show education is the perfect opportunity to learn those skills and succeed.”

Upcoming courses include:

The New Homes Sales Professional | Sunday, Jan. 29, 9 a.m.-5 p.m.

Instructor: Shawn McGuire, GRI, CRS, CAPS & Master CSP

Learn tips and essential skills to close more deals. Strategies shared will include identifying attainable goals professionally and personally, learning techniques to sell to various personality types, examining how to improve the customer experience throughout the sales process and more.

Construction Contracts and Law | Sunday, Jan. 29, 9 a.m.-5 p.m.

Instructor: Michael LeCorgne, CAPS

Protect your business against legal problems by understanding contract law, especially for smaller businesses that do not have full-time legal staff. This course provides a step-by-step explanation of how contracts can be used to sustain positive relationships, resolve disputes and minimize the risk of litigation.

Understanding Today’s New Home Buyer | Monday, Jan. 30, 9 a.m.-5 p.m.

Instructor: Alisa Poncher, CSP, CMP, MIRM

Explore the dynamics of various buyer profiles and how certain characteristics influence buying decisions. There will be further discussion on best practices for marketing and communication in today’s tech-savvy market.

Registration is required, and there is an additional fee for the pre-show education courses, which includes a complimentary IBS Expo Pass. Those who attend are eligible to earn NAHB continuing education credits. View all pre-show courses at, and register today to make the most of your IBS 2023 experience.

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