About The New American Remodel 2023 – Immersive Experience


The past few years have been a challenge for builders and remodelers, alike. Supply chain issues, rising material prices, scarce labor and permitting delays have forced industry professionals to adjust their philosophies to mirror the state of the building industry. These challenges have presented a unique opportunity for the NAHB Leading Suppliers Council to showcase the transformation of a remodeled home that can be toured through a virtual platform.  

Phil Kean Designs, owner of Phil Kean Design Group, will oversee The New American Remodel 2023. This nationally recognized and award-winning firm specializes in luxury-contemporary residential architecture and has been responsible for designing and building many exhibition homes in the past, including The New American Home 2021.

Existing Home Features:

A 6,025 sq. ft. two-level home built in 2007 on 1.17 acres with five bedrooms, five full bathrooms and three half bathrooms, a four-car garage, a lanai, numerous water features, a gas fireplace, a detached two-story guesthouse (1,401 sq. ft.) and a private composite boat dock.

Remodel Home Features:

A 7,302 sq. ft. two-level home remodeled home with five bedrooms, five full bathrooms and three half bathrooms, a four-car garage, indoor-outdoor living features, pool courtyard, a gas fireplace in the great room, a luxurious summer kitchen, renovated detached two-story guesthouse (1,401 sq. ft.), numerous ultra-energy-efficiency elements, and a luxurious outdoor kitchen.

Energy Efficiency Features:

Pre-HERS Rating: 52

Immersive Experience:

Attendees and industry professionals will have access to a one-of-a-kind, immersive virtual experience on The New American Remodel 2023 website (tnarh.com). This 3D virtual experience, presented in a collaborative effort between Scena and Openhaus, will provide the user an opportunity to navigate through this fully customized tour via their computer or mobile device. Users will virtually step inside the home to view innovative products, creative construction techniques and cutting-edge technology from our sponsors.

The construction of The New American Remodel 2023 is expected to be completed during the Spring of 2023. The home will be showcased with the 3D virtual experience exclusively on tnarh.com in the Summer of 2023.

Contact Us:

For more information on this year’s New American Remodel project or The New American Remodel program, please contact:

Jamahl Gibbons    
Manager, IBS Show Homes
E: jgibbons@nahb.org
T: 202-266-8249

Tucker Bernard
Executive Director, NAHB-LSC/TNAH/TNAR
E: tbernard@nahb.org
T: 202-266-8519